Comments on: Spark Something – Like cohesive marketing strategies http://www.iamsearch.co.uk/seo/spark-something-like-cohesive-marketing-strategies/#utm_source=rss&utm_medium=rss&utm_campaign=spark-something-like-cohesive-marketing-strategies SEO - Travel - Music - Misc Wed, 21 Apr 2010 14:29:32 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Weekly Search & Social News: 12/01/09 | Technoinspire Blog http://www.iamsearch.co.uk/seo/spark-something-like-cohesive-marketing-strategies/comment-page-1/#comment-45 Weekly Search & Social News: 12/01/09 | Technoinspire Blog Wed, 02 Dec 2009 11:11:23 +0000 http://www.iamsearch.co.uk/?p=35#comment-45 [...] [...] [...] [...]

]]> By: Weekly Search & Social News: 12/01/09 | Search Engine Journal http://www.iamsearch.co.uk/seo/spark-something-like-cohesive-marketing-strategies/comment-page-1/#comment-43 Weekly Search & Social News: 12/01/09 | Search Engine Journal Tue, 01 Dec 2009 15:56:03 +0000 http://www.iamsearch.co.uk/?p=35#comment-43 [...] Spark Something; Like cohesive marketing strategies – hehe… nothing this ol war horse likes better than chewing up screw ups. Amrit did a good job of taking apart some serious FAIL work from the folks over at Erikson… Nice ride (be sure to ‘mount up’). [...] [...] Spark Something; Like cohesive marketing strategies – hehe… nothing this ol war horse likes better than chewing up screw ups. Amrit did a good job of taking apart some serious FAIL work from the folks over at Erikson… Nice ride (be sure to ‘mount up’). [...]

]]> By: ido ★ SEO » Blog Archive » How to do someone an SEO favour http://www.iamsearch.co.uk/seo/spark-something-like-cohesive-marketing-strategies/comment-page-1/#comment-21 ido ★ SEO » Blog Archive » How to do someone an SEO favour Tue, 17 Nov 2009 11:47:39 +0000 http://www.iamsearch.co.uk/?p=35#comment-21 [...] of mine a heads-up about the “Liaf” that was happening online with the Sony  ”spark something” [...] [...] of mine a heads-up about the “Liaf” that was happening online with the Sony  ”spark something” [...]

]]> By: Amrit Gill http://www.iamsearch.co.uk/seo/spark-something-like-cohesive-marketing-strategies/comment-page-1/#comment-18 Amrit Gill Sat, 14 Nov 2009 18:45:42 +0000 http://www.iamsearch.co.uk/?p=35#comment-18 It really makes me wonder, Saatchi and Dare are big guns in the agency world, and they're throwing away all of Sony Ericsson's money. I guess its the whole traditional versus digital argument going off here, they should just stick to utilising their brand name when using search queries for call-to-actions. I hear they're about to go ballistic on Yahoo's network and getting people to design their own hoppers, more money wasted if they can't fix this simple issue. I hope your enjoying the match bud, thanks for the comment. It really makes me wonder, Saatchi and Dare are big guns in the agency world, and they’re throwing away all of Sony Ericsson’s money. I guess its the whole traditional versus digital argument going off here, they should just stick to utilising their brand name when using search queries for call-to-actions. I hear they’re about to go ballistic on Yahoo’s network and getting people to design their own hoppers, more money wasted if they can’t fix this simple issue. I hope your enjoying the match bud, thanks for the comment.

]]> By: Daffyd K Jone http://www.iamsearch.co.uk/seo/spark-something-like-cohesive-marketing-strategies/comment-page-1/#comment-17 Daffyd K Jone Sat, 14 Nov 2009 18:07:02 +0000 http://www.iamsearch.co.uk/?p=35#comment-17 Arrived here after watching the ad during the England-Brazil football match - presumably an expensive spot. Searching for Spark Something led me to this site, and a bunch of other blogs discussing the campaign. Can't find the "official" site anywhere in the first three pages of the google search - gave up after that. Only found the hopperinvasion.com url after reading your article. Arrived here after watching the ad during the England-Brazil football match – presumably an expensive spot. Searching for Spark Something led me to this site, and a bunch of other blogs discussing the campaign. Can’t find the “official” site anywhere in the first three pages of the google search – gave up after that. Only found the hopperinvasion.com url after reading your article.

]]> By: David http://www.iamsearch.co.uk/seo/spark-something-like-cohesive-marketing-strategies/comment-page-1/#comment-14 David Tue, 10 Nov 2009 09:57:43 +0000 http://www.iamsearch.co.uk/?p=35#comment-14 Amrit, Great article nice example of how to fail when you launch a new product and your agency doesn't care about search... What makes this aspect interesting it is not an example of a brand being caught off guard since it was launch in late September. This demonstrates a complete lack of understanding about why you would build a brand, supported by a offline media campaign without owning at least one of the top 3 results. The top 3 results still show clearly the failure of Sony to understand search. 1# is a online review site 2# Press release 3# Blog about how Sony failed 4# Youtube clips 5# Agency called "Spark Communication" This shows they have failed and not just overlooked the issue, most research shows that consumers don't usually remember the campaign url in tv/radio ads. When Cadbury launched their Gorilla campaign some of the many terms new terms their campaign generated: cadbury gorilla, gorilla ad, cadbury ad http://www.brandrepublic.com/InDepth/Features/773064/Cadbury-gorilla-wins-Campaign-Year/ Good point on BetFair which operates in a highly competitive industry but still does show how to dominate search results. Amrit,

Great article nice example of how to fail when you launch a new product and your agency doesn’t care about search…

What makes this aspect interesting it is not an example of a brand being caught off guard since it was launch in late September.

This demonstrates a complete lack of understanding about why you would build a brand, supported by a offline media campaign without owning at least one of the top 3 results.

The top 3 results still show clearly the failure of Sony to understand search.
1# is a online review site
2# Press release
3# Blog about how Sony failed
4# Youtube clips
5# Agency called “Spark Communication”

This shows they have failed and not just overlooked the issue, most research shows that consumers don’t usually remember the campaign url in tv/radio ads.

When Cadbury launched their Gorilla campaign some of the many terms new terms their campaign generated: cadbury gorilla, gorilla ad, cadbury ad

http://www.brandrepublic.com/InDepth/Features/773064/Cadbury-gorilla-wins-Campaign-Year/

Good point on BetFair which operates in a highly competitive industry but still does show how to dominate search results.

]]>